Wordmark logos can be challenging to create because you don’t want your logo to be bland or forgettable, meaning choosing the correct typeface is crucial. These logos do not contain icons, symbols, mascots, or other details. Wordmark logos or “logotypes” are exclusively made up of text and only include the company name–think FedEx, Subway, or Home Depot. If you’re looking for a simple, free logo to get you started, try one of these templates below! There are templates to match your preferred logo style, whether that be a simple monogram, a combination mark, or something entirely your own (we will talk more about each type of logo and font suggestions to go with them in the sections below). We have compiled the best fonts for logos and shown an example of each in a sample logo so you can visualize what these typefaces would look like in action. Now that you understand more about different font types and a few logo design considerations, here are 50+ logo font ideas. When it comes to logos, minimalism is key. Overcomplicating a logo can create a cluttered feeling which often makes scalability difficult. As a general rule of thumb, stick to one or two fonts for your logo and avoid unnecessary flourishes or elements. Some of the most iconic logos of our time–think Apple, Nike, Cola-Cola, or Target–are incredibly minimalist. Last but not least, it is important to keep your logo simple. lowercase? So, although creating a unique logo is essential to help your brand stand out, do not forget about readability. Sure, choosing an elaborate cursive font may look pretty at first, but will people be able to read it when you shrink your logo to fit on a t-shirt or a business card? Have you considered uppercase vs. This is especially important when considering the scalability of your product–it is vital to create an ideally sized logo for all your marketing needs. LegibilityĪlthough this may seem intuitive, legibility is crucial when choosing your logo fonts.

Always remember to tailor your logo font selection to your target audience. In comparison, if you are creating a logo for a ceramics shop, your customers may be more attracted to a friendlier creative logo. In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. Make sure to align your logo and its message with your audience’s needs.

Best playful fonts for logos